New Music Alliance is a non profit located in Holyoke, Massachusetts. Their mission is to: "To assist and advance the careers of talented creative local musicians who write original music and to promote the extended Western New England area as a destination for original music writing, production, and performances."
As an intern with New Music Alliance, I was responsible for creating graphics for social media, managing media calendars using Meta Business Suite, and driving engagement on their Facebook and Instagram pages. I developed innovative social media strategies and posts that resulted in a 1,029% increase in engagement on content and increased comments by 2,500%
